‘Turn U On’ by KADI is not just a catchy hip-hop-rap track that you’ll be coming back to for more, but it is also employs a message behind the lyrics and this is rare in the urban genre.
We all know the stereotypical topics that many rappers explore: drink, drugs, crime and sex – but KADI is looking to take the genre that she loves away from this.
Having realised that the urban industry portrays a very skewed image of women where ‘having a big ass or showing your breasts gets you attention’, KADI felt something had to be done and she is using her music to combat this.
‘Turn U On’ is a song of female empowerment, demonstrating that women don’t have to be sexual to get far, exemplified in KADI’s hook line: ‘I bet I turn you on with my clothes on’. More poignant and intelligent lyricism follows, showing that KADI is not just another urban artist to be lost in the crowd.
Music should have a message and the one that KADI is pushing forward is doing good for both hip-hop music as well as young females all over the world.