With Kevin Shields still on the world’s longest holiday, the title of feedback royalty is still up for grabs. The shoegaze scene has exploded over the last twelve months, though nothing has really stood out as being particularly original or worthy of repeated listens. Pink Milk, a drum/guitar duo from Sweden have made the first noteworthy attempt to clinch the title.
If you’re going to do the guitar feedback thing, you might as well go for broke. Duly, the echo and size of the sound here is almost intoxicating, I can only imagine there are casualties at their live shows. The lead track from their forthcoming album, Kill 4 U, is Pink Milk at their tantalising best, crashing, cloying guitar riffs and zephyr-like vocals, it’s the sound of bellowing whales above water.
The buzz the band is creating, from Kerrang to 6 Music, have made their soon to be released album, Purple, one of the most anticipated among rock fans this year, with their cover version of Foreigner’s I Want to Know What Love is? taking the original song to all sorts of dark places and dragging you kicking and screaming along. Drink deeply from Pink Milk before they get huge.